At LULU BY LANE LTD, we have a simple but loving mission - to bring warmth and laughter to everyone who loves plush toys. Our story began with a dream of persistent pursuit of details and quality. We believe that every plush toy is not just a toy, they are companions, comfort, and a companion who conveys love and warmth.

As a local British brand, we focus on carefully designing and making each plush toy. We know that toys are not only friends of children, they are also small comforts in the hearts of adults. Every plush toy carries our heart and aims to bring a soft happiness to your life.